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Insurance driven by AA: TrackerThis is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
The AA have been the most trusted name in motoring for the last 80 years. Net#work BBDO were briefed to create a campaign to launch Insurance driven by AA in a uniquely South African style and tone.We tried to inject real South African humour and nuances to really connect with our audience. In the Hawu spot, Hawu (pronounced: how) is a Zulu word used to express surprise or shock. In the Tracker spot, Tracker is a famous brand of satellite vehicle recovery system in South Africa, but it's also the name given to a bushman guide that tags along on safari.
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