Insurance driven by AA: Hawu

The AA have been the most trusted name in motoring for the last 80 years. Net#work BBDO were briefed to create a campaign to launch Insurance driven by AA in a uniquely South African style and tone.We tried to inject real South African humour and nuances to really connect with our audience. In the Hawu spot, Hawu (pronounced: how) is a Zulu word used to express surprise or shock. In the Tracker spot, Tracker is a famous brand of satellite vehicle recovery system in South Africa, but it's also the name given to a bushman guide that tags along on safari.