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Martini Bitter: porkThis is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
Objective for Publicis Bucharest : Create rapid notoriety for this unknown bitter sub-brand of the well-known international brand.Target Audience: 30-55 y.o gourmands, mostly men, medium to high income.
Martini Bitter campaign - food that easy - "mutton", pork" and "beef" Explanation: Martini introduced this sub-brand as a competitor for all the bitters and amari. Being a "bitter" - a highly alcoholic beverage that contains herbal essences - it makes it a perfect aperitif (it stimulates your appetite) or a very effective digestive (it restores your appetite after a heavy meal). Either way, it helps you enjoy food no matter how rich or fat.
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