Martini Bitter: beef

Objective for Publicis Bucharest : Create rapid notoriety for this unknown bitter sub-brand of the well-known international brand.Target Audience: 30-55 y.o gourmands, mostly men, medium to high income.
Martini Bitter campaign - food that easy - "mutton", pork" and "beef"
Explanation: Martini introduced this sub-brand as a competitor for all the
bitters and amari. Being a "bitter" - a highly alcoholic beverage that
contains herbal essences - it makes it a perfect aperitif (it stimulates
your appetite) or a very effective digestive (it restores your appetite
after a heavy meal). Either way, it helps you enjoy food no matter how
rich or fat.