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WWF Hong Kong: Crossword Campaign: 'Panda'
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When it comes to survival, endangered species are looking to you for the answers. With this in mind, DDB HONG KONG created a print campaign featuring giant crosswords – with the crossword blocks forming an endangered panda, polar bear and whale.To catch readers off-guard, these ads were strategically placed next to the 'real' daily crossword puzzles in the newspapers.
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