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WWF Hong Kong: Crossword Campaign: 'Whale'This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
When it comes to survival, endangered species are looking to you for the answers. With this in mind, DDB HONG KONG created a print campaign featuring giant crosswords – with the crossword blocks forming an endangered panda, polar bear and whale.To catch readers off-guard, these ads were strategically placed next to the 'real' daily crossword puzzles in the newspapers.
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