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Based on the briefing from MMB's Boston creative team, which presented several vignettes featuring different people doing the "$5 Footlong gesture," BNS project directors Eric … read moreAdolfsen and Mario Stipinovich and their colleagues were given total creative freedom with environments, styling, and editorial for two different spots. Presenting a slightly surreal and unpredictable cast, and art direction that unifies the diverse ensemble with the Subway brand, these spots have aired across the U.S. throughout the coverage of the Vancouver Winter Olympics. BNS is now at work on another campaign spot for the agency and Subway.
From Eric Adolfsen and Mario Stipinovich: "This was a really great showcase of how BNS handles every single aspect of a production. We worked closely with the agency on the script and treatment, designed the environments, handled all elements of the live-action from casting to wardrobe to principal photography, and last but certainly not least, handled all of the visual effects, CG, and post. It's quite a lot to get done in a few weeks! But the truest measure of success is that the client already came back to us to develop another commercial that is currently in production."
read less...Advertising Agency: MMB
City/State: Boston
Managing Partner: Chad Caufield
Management Supervisor: Matt Fallon
Production Company: Brand New School
City/State: Bicoastal, USA
Directors: Eric Adolfsen, Mario Stipinovich
Art Director: Mike Calvert
Creative Director: Jonathan Notaro
Managing Director: Danny Rosenbloom
Head of Production: Devin Brook
Cinematographer: Pat Notaro
Line Producer: David Wolfson
Post Producer: Steve Holiner
VFX Supervisor: Vadim Turchin
Designers: Kristen Basile, Scott Cohn, Kim Dulaney, George Fuentes, Ryanne Kim,Doug Lee, Alex Moors, Chris Palazzo, Mario Sader, Emeric Trahand
Storyboard Artist: Ed Traquino, Brian Wilcox
CG Lead/Technical Director: Vadim Turchin
3D Animation: John Kalaigian
3D Modeling: Adam Rosenzweig
3D Lighting: Mirelle Underwood
2D Animation: Tim Regan
Rotoscoping: Joe Brigati, Leslie Chung, Sergei Martirosov
Lead Flame Artist: Aska Otake
Flame Artist: Pete Amante, Dino Tsaousis
Editor: Sam Goetz
Assistant Editor: Matt Torti
Production Coordinator: Ilona Klaver
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