 |
Tv
Mercedes-Benz AMG: AMG Drafting
This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
Is it possible to move faster than the speed of light? JL Design made the very first commercial to brand AMG for Mercedes Benz by using the speed of light concept. With the slogan 'To move in an instant' as a starting point, we went through numerous research and much thought to derive at a series of equations on the speed of light.
Visually, we created a futuristic space for the speed of light equations that would equal AMG. The treatment was to show high technology with a human touch. Equations were handwritten and the videos showcasing speed had a dust trail left by a fast car, a light streaking through the sky, a spinning wheel, and a speedometer displaying the acceleration. Searing car headlights lighting up the darkness proved that man's pursue of speed will never cease.
Chih-Chung Tso (Head of Production, JL Design); Shirley Yang (Project Coordinator, JL Design); BenPC Hsu (Group Account Director, O&M Taipei); Grant Lee (Account Executive, O&M Taipei) Related |
The Best Ad JobsRetrieving latest jobs
advertising news |
 |
