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Mercedes-Benz AMG: Projeto 63
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During the São Paulo International Motor Show, Mercedes-Benz went beyond the automotive portfolio and announced the creation of a band for smartwatches. Devised by F/Nazca Saatchi & Saatchi (the agency that services the automaker through the Publicis Emil operation), the strategy integrates the efforts of the Mercedes-AMG brand and uses the automobile’s strength and power to obtain the main raw material of the band’s manufacturing process: tire rubber. Therefore, from today, the brand will promote on its social networks a film produced by Underdogs that reveals more details about the production of the limited series of straps.
ACCOUNT SUPERVISOR: Saulo Sanchez | Claudia Razzé | Marcelo Bocchini | Flavia Paladini Related
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