The Colon Cancer Association of Canada: Get your butt seen

Want to flash your tush, moon the world or your friends and raise awareness of colon cancer?The Colon Cancer Association of Canada (CCAC) is urging men and women to show their butt online to promote the importance of getting screened for the cancer.You can upload your own butt pictures or choose a sensational stand-in butt from a bevy of beautiful backsides available on the CCAC’s web site: www.getyourbuttseen.ca
Created by the Ogilvy Montreal advertising team, the campaign includes an online campaign, transit ads, digital boards, and a TV commercial. The online campaign can be found at: www.getyourbuttseen.ca in English and www.faitesvoirvosfesses.ca in French.


The CCAC says users can upload images of different bottoms that appear to have been taken by a photocopier or upload an image of their own backside and then send it to their friends via e-mail or for posting on Facebook.

Users can select a preexisting photo of a sensational butt using a list of characteristics (sex, age, size and style) presented in a drop down menu. As the steps to send the image are completed, the user is presented with facts and statistics about colon cancer.

The site also links to the CCAC Facebook page and website, ensuring that visitors can find all the information they want on the disease. On March 31, Facebook users are being asked to post the uploaded image of their selected butt as their profile picture in a demonstration of solidarity in the battle against colon cancer.