Skittles: Experience the Rainbow

What better way to experience the rainbow than this colorful website developed by Big Spaceship in Brooklyn? The social makeover contains a continuous stream of online content and invites visitors to "Taste the rainbow" by scrolling down to discover content ranging from an offbeat YouTube video to a picture of a clown in an astronaut suit. All content can then be shared through Facebook and Twitter. Among the elements gone: the site's "chatter" section that featured a stream of Tweets about the brand.