Cadbury: Croke Park1

Cadbury have sponsored the GAA U21 Championship for many years. For these sites, Cadbury via Publicis QMP, Dublin wanted to concentrate on the commonalities that they and the GAA share such as their unique place in Irish culture. Cadbury are historically known as purveyors of joyous chocolate products in Ireland and thus, like the GAA, have a history and place in people's memories of special family occasions and shared experiences.