Samsung 3D LED TV: Wonder-full

Dubbed 'Wonder-full', the spot is the first of Samsung's 2010 "Dedicated to Wonder" campaign via Leo Burnett USA that features a family, who on a visit to an aquarium, conduct the improbable feat of slicing out a large cube of water (fish intact) lashing it to the roof of their car and driving it home, only to push in into their new ultra slim Samsung 3D LED TV.
"We needed to come up with a way to promote the 3D concept to an audience that's still basically 100 percent viewing this in 2D," noted TWiN. (The spot was also shot in stereo 3D for a cinematic release).