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Activision: Everyone's Doing it - US
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With millions of people playing Modern Warfare 2 TBWAChiat Day LA needed to tell
everyone that well…everyone is doing it. We based the campaign around an old man who complains about how younger generations are doing it in so many ways. Whether it’s guys doing it with girls, people doing it in groups, or even doing it so loud they keep up the neighbors. Beyond TV, this lives on youtube and other sites where you can watch the old man doing it hardcore, watch his dog watch him do it and watch him do it with his friend. The final piece is a longer uncensored online video where the old man goes into great detail about the disturbing ways people are doing it.
Global Director of Media Arts - Lee Clow Related |
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