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Activision: Mapathy - Bleep Bleep
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After the release of a videogame it’s common to release new levels, or
“maps”, as gamers universally refer them. For millions of Modern Warfare 2 gamers, who’d played the old maps so much they grew sick of them, new maps couldn’t come fast enough.We created a name for this condition: Mapathy. On March 15th, we created Mapathy.com. We teased that “the cure was coming March 30.”Ten days later we updated the Mapathy site with a video and a self-diagnosis quiz. The video was shared on YouTube. And after completing the quiz, people displayed how Mapathetic they were on Facebook and Twitter. www.mapathy.com
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