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Lexus: IS-F “A Moment More” - “A Moment More”
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The ad via DraftFCB, Johannesburg opens in a darkened environment where scientists appear to be conducting tests on a vehicle. A voiceover explains the Theory of Special Relativity and how a clock at speed runs slower than one standing still. We see and hear a vehicle travelling at high speed as the clock races and it appears that, the due to the tremendous velocity of the vehicle, it has actually managed to slow down time.
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