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Lexus: Pavement
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To highlight the IPA (Intelligent Park Assist) feature in the Lexus LS 460 DraftFCB, Johannesburgh tapped into the uncomfortable feeling you can get when you reverse your car. This anxiety comes from not being 100% sure of what’s behind you. And if you've ever bumped into something you know it’s a huge fright, as if it snuck up on you.
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