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Eastpak: Built to Resist - Aka (dir cut)
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Midgets in Eastpak bags. Need we say more? It’s not everyday that I get a brief as mad and ingenious as this: backpacks that transform into little people? Well, yes, of course. It makes perfect sense. The agency, Satisfaction, Brussels, were looking for a director to collaborate with in creating six stories, each with different characters representing color-specific Eastpak backpacks. As the scripts evolved, locations were discussed: India, South Africa and even Bulgaria. But Los Angeles made the most sense in terms of production and casting and besides, there aren’t too many Little People skateboarders in Bulgaria…willing to go naked, that is.
We found a costume-making company called Puppetown who rose to the challenge of creating numerous undersized backpacks for our pint-sized cast of characters. The stories dictated that the actors move freely in their costumes and, for the transformation from Little Person to bag (and vice-versa), as exact and smooth a possible. We were keen to do everything in camera and leave nothing to post, retaining a handmade aesthetic.
Editor (Aka): Charlie Johnston, Lost Planet Related |
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