Embed Video
Top 6: March 13th 2024
In a world where tabletop role-playing and escapist fantasy literature have become integral parts of popular and youth cultures, the Cosplay and LARP communities stand out for their
… read moreremarkable resilience and defiance of convention. The brand’s ‘Built to Resist’ messaging and new campaign upholds the values of those communities by championing creativity, individuality and self-expression. The campaign advocates resistance to the pressure of conformity and celebrates defiance against the dull reality of the mundane resulting in colourful power fantasy.
read less...Agency
Client: Pete Winkworth, Florence Blanckaert, Kelly DeBlock
Client Director: Innie Tran
Client Manager: Lina Mertens
Client Executive: Thomas Koltsidas
Design Director: Frank Schouwaerts
Motion Design: Bob Van den Audenaerde
Designer: Ben Boliau, Tjen Colman
Executive Producer: Eva Van Riet
Line Producer: Geert De Wachter
Service Production SA: Superkind
Executive Producer SA: Janez Vermeiren & Peri van Papendorp
Line Producer SA: Laura Sampson
Photographer: Andile Buka
Art Director: Kate van der Merwe
Styling: Tessa Halvorsen
HMU artist: Merle Titus
1AD: Megan Truter
Gaffer: Travers Randall
Key Grip: Dan Sigobongo
Location Manager: Mike Begg
Post-Producer: Katia Renson
Editor: Joris Willems
Colorgrading: François Dubois
