TV ad: Kärcher: Beautiful Insanity

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Top 6: March 13th 2024

Once again Kärcher manages to translate an universal truth about cleaning – such as cleaning can make you go crazy – into entertainment. The latest spot for the Kärcher indoor product range impressively shows just how much the classic, not to say outdated, way of cleaning can drive people to despair. For the new campaign, Kärcher’s creative lead agency antoni_boost, led by Group Creative Director Kirsten Frenz, has depicted, and pinpointed a generally known insight in a humorous way.

Category Retail services
Client Kärcher
Agency antoni_boost
Production Zauberberg
Uploaded 8 March, 2024

Credits

Director
KingShe
Chief Creative Officer
Matthias Schmidt
Creative Director
Kirsten Frenz
Creative Director
Anna Freer
Art Director
Merle Schenker
Executive Producer
Juliane Geusendamm
Executive Producer
Juliane Ellrich
DoP
Konstantin Mazov
Photographer
KingShe
Chief Executive Officer
Jörg Schultheis

Other credits

Client

Executive Vice President Corporate Marketing & Brand Management: Bernd Rützler

Manager Creative Strategy Creation: Florian Kniewald

Manager H&G Marketing Projects: Johannes Morath Project Lead: Tim Wissmann

Production

Post Producer: Wiebke Warndorf

Edit: Matthias Graatz

Music: Supreme Music

Kärcher: Beautiful Insanity

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Kärcher: Beautiful Insanity

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