Once again Kärcher manages to translate an universal truth about cleaning – such as cleaning can make you go crazy – into entertainment. The latest spot for the Kärcher indoor … read moreproduct range impressively shows just how much the classic, not to say outdated, way of cleaning can drive people to despair. For the new campaign, Kärcher’s creative lead agency antoni_boost, led by Group Creative Director Kirsten Frenz, has depicted, and pinpointed a generally known insight in a humorous way.
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