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Companhia Athletica Gym: Switch your routine - Boxing


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The ads created by DDB Brazil are a series of posters made by hand with pieces of electronics that were dismantled and turned into real sculptures. As an example, computer components that formed a boxer or TVs that became a weight lifter. The campaign was made in artisan way, taking about four months to be produced. This whole production process is in a hotsite (www.switchyourroutine.com)
Credits Other credits

Art buyer: Clariana Regiani da Costa, Carmen Castillo

Web producer: "Denis" Gustavo Alves

Programmer: Fernando Kreigne

Account Supervisor: Suzana Poli, Marcelo Balista de Macedo

Media: Valdir Vieira, Daniela Dib da Silveira

Approved by: Marcos Nisti

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