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Companhia Athletica Gym: Switch your routine - RopeThis is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
The ads created by DDB Brazil are a series of posters made by hand with pieces of electronics that were dismantled and turned into real sculptures. As an example, computer components that formed a boxer or TVs that became a weight lifter. The campaign was made in artisan way, taking about four months to be produced. This whole production process is in a hotsite (www.switchyourroutine.com)
Art buyer: Clariana Regiani da Costa, Carmen Castillo |
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