Sherwin-Williams: Color Chips - Baby Toy

Sherwin-Williams Paint Stores has launched Color Chips, a fully integrated marketing campaign that demonstrates Sherwin-Williams Paint Stores as the paint expert that helps people get the most out of their color with the best paint. The campaign, consisting of TV, print, online and rich media, showcases Sherwin-Williams’ wheel of 1,500+ paint colors.
Three 30-second television spots take viewers into harmonious landscapes and cityscapes bursting with color and created from Sherwin-Williams color chips. Directed and produced by Buck NY, the spots are full of unexpected animation moments, featuring a range of wonderfully designed 3-D characters and environments that showcase Sherwin-Williams’ extensive color palette.