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Sherwin-Williams Paint Stores through McKinney, Durham has launched Color Chips, a fully integrated marketing campaign that demonstrates Sherwin-Williams Paint Stores as the paint … read moreexpert that helps people get the most out of their color with the best paint. The campaign, consisting of TV, print, online and rich media, showcases Sherwin-Williams’ wheel of 1,500+ paint colors.Four print ads feature original color-chip sculptures created by Matthew Sporzynski, best known for his paper artistry in Real Simple magazine. Sporzynski’s sculptures, including a vase of flowers, stuffed animal, birdhouse and ice cream sundae, marry craftsmanship with the fun of selecting just the right paint and color.
Three 30-second television spots take viewers into harmonious landscapes and cityscapes bursting with color and created from Sherwin-Williams color chips. Directed and produced by Buck NY, the spots are full of unexpected animation moments, featuring a range of wonderfully designed 3-D characters and environments that showcase Sherwin-Williams’ extensive color palette.
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