Sherwin-Williams: Color Chips - Paint Chips

Sherwin-Williams Paint Stores through McKinney, Durham has launched Color Chips, a fully integrated marketing campaign that demonstrates Sherwin-Williams Paint Stores as the paint expert that helps people get the most out of their color with the best paint. The campaign, consisting of TV, print, online and rich media, showcases Sherwin-Williams’ wheel of 1,500+ paint colors.Four print ads feature original color-chip sculptures created by Matthew Sporzynski, best known for his paper artistry in Real Simple magazine. Sporzynski’s sculptures, including a vase of flowers, stuffed animal, birdhouse and ice cream sundae, marry craftsmanship with the fun of selecting just the right paint and color.
Three 30-second television spots take viewers into harmonious landscapes and cityscapes bursting with color and created from Sherwin-Williams color chips. Directed and produced by Buck NY, the spots are full of unexpected animation moments, featuring a range of wonderfully designed 3-D characters and environments that showcase Sherwin-Williams’ extensive color palette.