Coca-Cola Europe will in coming days reveal the first pieces in a body of work by Publicis Mojo, Sydney that will form the building blocks of a substantial community marketing … read moreprogramme for its energy drink, Burn. A portfolio of three short films, 'Ride' (dir Garth Davis), 'Playground' (dir Glendyn Ivin) and 'Peepshow' (dir Jonathan Hill), kick off the integrated programme. The films will be activated online with strategic seeding in over 65 community channels and will feature in Burn-branded social media spaces and an online hub. The series tells the stories of real-life characters from the skate, music, and snowboarding communities. 'Playground' and 'Peepshow' are pure lyrical documentary, shot in urban Philadelphia and Quebec City respectively. The Garth Davis-directed 'Ride’', shot in Mexico City, is a piece whose gritty reality is heightened by flaming trails that the skaters leave in their wake, a metaphor for their fierce creative expression.
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