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Coca-Cola Europe will in coming days reveal the first pieces in a body of work by Publicis Mojo, Sydney that will form the building blocks of a substantial community marketing … read moreprogramme for its energy drink, Burn. A portfolio of three short films, ‘Ride’ (dir Garth Davis), ‘Playground’ (dir Glendyn Ivin) and ‘Peepshow’ (dir Jonathan Hill), kick off the integrated programme. The films will be activated online with strategic seeding in over 65 community channels and will feature in Burn-branded social media spaces and an online hub. The series tells the stories of real-life characters from the skate, music, and snowboarding communities. ‘Playground’ and ‘Peepshow’ are pure lyrical documentary, shot in urban Philadelphia and Quebec City respectively. The Garth Davis-directed ‘Ride’, shot in Mexico City, is a piece whose gritty reality is heightened by flaming trails that the skaters leave in their wake, a metaphor for their fierce creative expression.
read less...Creatives – Ian Williamson, Andrew Ostrom, Ruth Bellotti, Kirsty Gavin
Production – Pip Smart, Corey Esse, Ali Dunlop, Lisa Vermaak
Strategy – Graham Ritchie, Simone Ellis, Will Davie
Client Service – Simon Ludowyke
Exec Producers - Garth Davis and Karen Sproul
Music Supervisor - Karl Richter at Level 2 Music
Sound Mix - Jason Murphy at GAS
Editor - Rohan Zerna at The Butchery
Digital Partners – The Rumpus Room, London
Creative Lead – Tomas Roope
Production Lead– Steve Wyles
Technical Lead – Kentaro Yamada
Social Media Strategy – Jessica MacCormick
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