TV ad: Wall's: Viking

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These mini docu-style commercials created by Saatchi & Saatchi London celebrate ordinary British folk who possess the ‘bring it on attitude’ in abundance.

The first ad ("Viking") introduces a family who love the Viking way of life and go out of their way attend battle re-enactments all over the UK.

The next ad ("Beast Hunters") follows four friends who devote their weekends to looking for the fabled Beast of Bodmin Moor.

And the third ad in the campaign ("Granny Glider") takes a glimpse into the world of a 78-yr-old granny who loves gliding.

All the spots end with the strapline: "Wall's. Proper food. Bring it on."