Outdoor
V Isokinetic: LaddersThis is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
To launch V Isokinetic Colenso BBDO, Auckland created an extreme urban sport called Pomparkour. Pomparkour has elements of Parkour, Free Running, Pompier, and ‘Hakenleitersteigen’, a European event started by fireman who climb building faces with ladders at speed. Those that practice Pomparkour use a ladder specially designed and constructed with a large hook at one end. This allows them to grip rails, windows and ledges as they traverse and scale high buildings through the city.
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