Outdoor ad: Morning Fresh: Dirty Dishes

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To highlight the dishwashing power of Morning Fresh, DDB Group Melbourne has developed a range of dishes that when submerged in hot water, magically transform from super dirty to super clean in seconds. It's all thanks to our cutting edge, Aqua Beefcake Transition Technology™.

Inspired by the sort of dirty calendar a cash-strapped Fire Station would produce, this multi-media campaign uses web, viral, point of sale and interactive technologies (including a Facebook quiz ,and a 'Dirty Message' the user can design themselves) to bring the Dirty Dishes range to life.

www.dirtydish.com.au