 |
To highlight the dishwashing power of Morning Fresh, DDB Group Melbourne has developed a range of dishes that when submerged in hot water, magically transform from super dirty to … read moresuper clean in seconds. It's all thanks to their cutting edge, Aqua Beefcake Transition Technology™.
The promotion launched digitally with banners, viral films and a website that sought to entertain as well as provide an ordering mechanism.
There was also an opportunity to use interactive technology to promote the dishes range. That's why a Facebook quiz was developed (incorporating special man-alysis™ software to help ladies find their ideal man), in conjunction with a 'Dirty Message' that users can design and send on to friends.
http://www.dirtydish.com.au
read less...Group Creative Director - Nick Cummins
Lead Designer - Mark White
Mike McGill - Designer
Ben Cooper - Designer
Will Dady - Flash Developer
Lorenzo Spadoni - Flash Developer
Carlo Cruz - Developer
Damian Buttler - Developer
Morris Salahifar - Developer
Group Business Director - Michael McEwan
Senior Account Manager - Livia Montalto
Account Executive - Georgia Newton
|
Gold sponsors
The Best Ad Jobs
Retrieving latest jobs
Visit Campaign Brief for Australian creative
advertising news
|
 |
