Rejoice Shampoo: Hair Hockey

Rejoice branded air hockey tables were placed inside malls, salons and college dorms which our target market of young women frequent. The surface of the tables was made to look like strands of hair where Rejoice branded pucks would smoothly slide across. The fun and excitement of playing was an effortless way for Leo Burnett Manila of making consumers aware of and enjoy the smoothness benefit of Rejoice.