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Old Spice: Experienced Man Challenge ‘Engine’
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Description
------------------------------------ Old Spice is the name sponsor of a unique endurance event in Africa, an expedition from Cape Town to Alexandria by various athletic activities such as hiking, running, trekking, mountain biking and canoeing. The event takes place from March to August 2007 over 150 days and stretching 11.340 km. The aim of this sponsorship is to replace the ‘Fresh’ product series with the launch of a new series of Old Spice products under the name ‘Kilimanjaro’.
Executive Producer Dan Dickenson Related |
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