John Norman

John believes in the transformative power of storytelling. In a world suffering from fragmented messaging, information overload and industry uncertainty, brands that win will own ideas with a simple human truth, told with a provocative single-minded narrative that work across all media channels. Most great ideas are simple, and simplicity will always cut through the noise and make an emotional connection with people. John has made a career of attracting the best talent to each position he holds, and inspiring them to create their magic. John practices a leadership style of “freedom within a framework” that he learned from his earliest days at Wieden & Kennedy that gives teams the room to fail, learn, succeed and repeat.

John’s holistic team approach to creative challenges has allowed him to lead and craft brand identities, campaigns, social conversations, digital experiences, and experiential environments for iconic brands ranging from Nike, Apple, BASF, Hewlett Packard, NBA, Wyndham Hotels, Adidas, Benetton, Coke-Cola, the American Indian College Fund, Pepsi, BF Goodrich, Heineken, NFL, State Farm, Gatorade, Beats, the NBA, Pirelli, and The Ad Council. Some of his work is still in use today, three decades after he created it. John has been fortunate to work with some great leaders over the years including Phil Knight, Tinker Hatfield, Dan Wieden, Oliviero Toscani, Steve Jobs, Carly Fiorina, Lee Clow, Steve Stoute, and Jimmy Iovine, as well as many others in his career. John excels in building teams, connecting talent, and in creating a working environment where people want to succeed and grow.