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State Farm: Disappearing Agents


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State Farm is charging into the New Year with a new broadcast spot from Translation, offering a fresh perspective on the brand’s ongoing "Magic Jingle" advertising campaign. Previous entries in the campaign have centered on State Farm customers who, in moments of crisis, are able to summon their agents out of thin air by singing the famous jingle
Credits Other credits

Brand/Client: State Farm®

Campaign Title: State Farm Magic Jingle

Spot Title: “Magic Jingle Disappearing Agents”

First Air Date: January 2015



Agency: Translation

Founder & CEO: Steve Stoute

Chief Creative Officer: John Norman

Creative Director: Nick Sonderup

Creative Director: Andy Grant

Art Director: Allison Bulow

Copywriter: Jameson Rossi

Partner, Strategy: John McBride

Director of Content Production: Miriam Franklin

Director of Business Management: Thalia Tsouros

VP Account Director: Susanna Swartley

Account Supervisor: Sara Daino

Assistant Account Executive: Jake Thorndike

Producer: Andy Murillo

Junior Producer: Kristen Cooler



Production: The Directors Bureau

Director: Roman Coppola

DP: Jeff Cronenweth

Managing Director/Executive Producer: Lisa Margulis

Executive Producer/Head of Production: Elizabeth Minzes

Producer: Mary Livingston



Editorial Company: Rock Paper Scissors NY

Editor: Carlos Arias

Assistant Editor: Alexandra Debricon

Post Executive Producer: Eve Kornblum

Post Producer: Lisa Barnable



VFX Company: The Mill

VFX Artist: Gavin Wellsman, Jeff Butler

VFX Executive Producer: Boo Wong

VFX Producer: Colin Moneymaker



Audio Post: Heard City

Mixer: Keith Reynaud, Mike Vitacco

Executive Producer: Gloria Pitagorsky

Producer: Sasha Awn



Sound Design: Henryboy

Sound Designer: Bill Chesley

Executive Producer: Kate Gibson



Original Music: Beacon Street

Composers: Andrew Feltenstein and John Nau

Executive Producers: Adrea Lavezzoli and Leslie Dilullo



Media: OMD



State Farm Marketing Director, Brand Content: Patty Morris

State Farm Advertising Manager: Troy Johnson

State Farm Marketing Analyst, Mass Media Brand Content: Christine Williams

State Farm Marketing Analyst, Mass Media Brand Content: Jeff Greeneberg

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