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NEW YORK, December 25, 2015 – State Farm is launching "The Hoopers,"a new campaign that will run throughout the 2015-16 NBA season The new integrated campaign, developed by independent agency Translation, will include five broadcast spots, print, digital, social, broadcast integrations, partnerships and a host of in-arena activations
Credits
Other credits
Brand/Client: State Farm NBA
Campaign Title: The Hoopers
Spot Title: “Meet The Hoopers,” “Hawks & Hornets,” “Robbed”
First Air Date: 12/25/15
Agency: Translation
Chief Executive Officer: Steve Stoute
Chief Creative Officer: John Norman
Chief Strategy Officer: John Greene
CD/Copywriter: Armando Samuels, Patrick Almaguer
CD/Art Direction: Blake Kidder
Art Direction: Ana Sanchez
Director of Broadcast Production: Miriam Franklin
Group Strategy Director: John McBride
Executive Producer: Josh Reynolds
Associate Producer: Philinese Kirkwood
Account Team: Susanna Swartley, Julia Farber, Zach Dioneda, Stacia Andrews
Project Manager: Melissa Witkin, Meredith Volpe
Production Company: Hungry Man
Director: Bryan Buckley
Director of Photography: Scott Henriksen
Managing Partners/Executive Producers: Kevin Byrne, Mino Jarjoura
Line Producer: Laurie Boccaccio
Editorial Company: Final Cut NY and LA
Editor: Crispin Struthers
Assistant Editor: Zoe Shack
Post Producer: Jen Sienkwicz
VFX Company: The Mill
VFX Senior Executive Producer: Sue Troyan
VFX Supervisor: Phil Crowe
VFX Producer: Anastasia Von Rahl
Audio Post: Sonic Union
Mixer: David Papa
Executive Producer: Justine Cortale
Producer: Pat Sullivan
Music: Beacon Street Studios
Composer: Beacon Street Studios
Executive Producer: Adrea Lavezzoli
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