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State Farm: Best of the Assist


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State Farm via Translation has launched a brand new chapter of its popular "Born to Assist" campaign with "Best of the Assist," a game-changing broadcast :60 for the 2014-2015 NBA season.
Credits Other credits

Brand/Client: State Farm

Campaign Title: Born to Assist

Spot Title: “Best Of The Assist,” “Seen it All”

First Air Date: 12/25/14



Agency: Translation

CEO: Steve Stoute

Chief Creative Officer: John Norman

Creative Director, Copywriter: Nick Sonderup

Creative Director, Art Director: Andy Grant

Associate Creative Director, Copywriter: Katherine O’Brien

Associate Creative Director, Art Director: Matt Comer, Stevie Laux

Copywriter: Jameson Rossi

Director of Content Production: Miriam Franklin

Executive Producer: Josh Reynolds

Account Team: Susanna Swartley, Zach Dioneda, Stacia Andrews, Julia Farber



Production Company: Biscuit Filmworks

Director: Mike Maguire

Director of Photography: Eric Schmidt

Executive Producer: Shawn Lacy

Line Producer: Tracy Broaddus



Editorial Company: Final Cut

Editor: Crispin Struthers

Post Executive Producer: Saima Awan

Post Producer: Jenifer Locke (LA), Viet-An Nguyen (NY)



VFX Company: MPC

VFX Artist: Marcus Wood

VFX Executive Producer: Justin Brukman

VFX Senior Producer: Matthew Loranger



Audio Post: Final Cut NY

Mixer: Teressa Tate

Executive Producer: Stephanie Apt

Producer: Alek Rost



Music: Felt Music London

Composer: Lorenzo Pignacci

Executive Producer: Steve Spiro

Producer: Steve Spiro

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