TV ad: NBA: Draft 16

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The 2016 NBA Draft is coming to the Barclays Center in Brooklyn on June 23, and the league is celebrating with the Translation launch of "Draft 16," the latest installment in the ongoing "This Is Why We Play" campaign. 'Draft 16"will debut tomorrow during Game 4 of the NBA Finals on ABC at 9 p.m. ET.

Category Corporate identity
Client NBA
Agency Translation
Country United States of America
Uploaded 14 June, 2016

Credits

Chief Creative Officer
John Norman
Group Creative Director
Achilles Li
Senior Creative
Katie Edmondson
Senior Creative
Katie Yoder
Group Creative Director
Matthew McFerrin
Agency Producer
Kristen Cooler
Editor
Fafu Pfafflin
Project Manager
Matt DeSimone
Head of Production
Miriam Franklin

Other credits

Brand/Client: NBA

Campaign Title: This Is Why We Play

Spot Title: Draft 16

First Air Date: June 10

Agency: Translation

Chief Executive Officer: Steve Stoute

Chief Creative Officer: John Norman

Chief Strategy Officer: John Greene

Group Creative Director: Matthew McFerrin

Group Creative Director: Achilles Li

Senior Creative, Copywriter: Katie Edmondson

Senior Creative, Art Direction: Katie Yoder

Director of Broadcast Production: Miriam Franklin

Content Producer: Kristen Cooler

Account Team: Stanley Lumax, Agustina Marcos, Craig Mitchell

Senior Project Manager: Matt DeSimone

Editor: Fafu Pfafflin

Telecine/Conform Company: Company Three

Colorist: Rob Sciarratta

Audio Post: Heard City

Mixer: Mike Vitacco

Executive Producer: Gloria Pitagorsky

Producer: Sasha Awn

Music: “When My Time Comes”

Artist: Dawes

Footage Search & License: Visual Catch

NBA: Draft 16

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NBA: Draft 16

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