TV ad: NBA: This Is Why We Play

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"This Is Why We Play" captures the emotions behind basketball's universal appeal, showcasing stories of what motivates, inspires and excites teams, players and fans both on and off the court. The first video, 'Anthem," from Translation debuts this week on all NBA platforms and variety of non-sports programs.

Category Corporate identity
Client NBA
Agency Translation
Country United States of America
Uploaded 14 October, 2015

Credits

Chief Creative Officer
John Norman
Executive Creative Director
Betsy Decker
CD/Copywriter
Armando Samuels
Creative Director/ art director
Matthew McFerrin
Strategist
Lindsey Neeld
Chief Executive Officer
Steve Stoute
Account team
Tim Van Hoof
Account team
Justin Costa
Account team
Chris Martin

Other credits

Chief Strategy Officer: John Greene

Editorial Company: Rock Paper Scissors

Editor: Frank Snider

Assistant Editors: Rhys Hecox, Alex Liu

Post Executive Producer: Eve Kornblum

Post Producer: Lisa Barnable

VFX Artist: Edward Reina

VFX Assistant: Jazmine Vegenas

After Effects Artists: Harry Tuman, Marc Boutges

VFX Producer: Mike Tockman

Audio Post: Heard City

Mixer: Phil Loeb

Executive Producer: Gloria Pitagorsky

Producer: Sasha Awan

Music: Trackmasters

Composer: Tone & Poke

Producer: Tone & Poke

NBA: This Is Why We Play

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NBA: This Is Why We Play

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