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The NBA has unveiled its latest TV spot, "Every Second Counts" featuring new music by Grammy Award-winning producer Timbaland created exclusively for the NBA Playoffs and The Finals. Part of the league's "This Is Why We Play" campaign, "Every Second Counts" highlights how at any moment, the NBA postseason can create jaw-dropping moments that will captivate fans and impact culture around the world. NBA Playoffs begin Saturday, April 16.
Other credits
Brand/Client: NBA
Campaign Title: “This Is Why We Play”
Spot Title: “Every Second Counts”
First Air Date: Tuesday, April 12
Agency: Translation
Chief Executive Officer: Steve Stoute
Chief Creative Officer: John Norman
Chief Strategy Officer: John Greene
Group Creative Director: Matthew McFerrin
Group Creative Director: Achilles Li
Senior Creative: Ariel Abramovici
Senior Creative: Bruno Acanfora
Director of Content Production: Miriam Franklin
Content Producer: Kristen Cooler
Director of Business Management: Thalia Tsouros
Group Account Director: Stanley Lumax
Account Director: Agustina Marcos
Account Supervisor: Rachael Fogel
Assistant Account Executive: Craig Mitchell
Senior Project Manager: Matt DeSimone
Production Company: Iconoclast
Director: We Are From LA
Director of Photography: Wyatt Troll
Executive Producer: CharlesMarie Anthonioz
Line Producer: Line Postmyr
Editorial Company: Arcade Editorial
Editor: Brad Waskewich
Assistant Editor: Elizabeth Parsons
Post Executive Producer: Sila Soyer
Post Producer: Fanny Cruz
VFX Artist: Tristian Wake
VFX Assistant: Mark Popham
Audio Post: Heard City
Mixer: Jeremy Siegel
Executive Producer: Gloria Pitagorsky
Producer: Heath Raymond
Music: “Get In The Game”
Producer: Timbaland
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