NBA: Every Second Counts

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• Category Corporate identity
• Client NBA
• Agency Translation
• Country United States of America
• Uploaded 15 April, 2016

Brand/Client: NBA

Campaign Title: “This Is Why We Play” 

Spot Title: “Every Second Counts” 

First Air Date: Tuesday, April 12



Agency: Translation

Chief Executive Officer: Steve Stoute

Chief Creative Officer: John Norman

Chief Strategy Officer: John Greene

Group Creative Director: Matthew McFerrin

Group Creative Director: Achilles Li

Senior Creative: Ariel Abramovici

Senior Creative: Bruno Acanfora

Director of Content Production: Miriam Franklin 

Content Producer: Kristen Cooler

Director of Business Management: Thalia Tsouros 

Group Account Director: Stanley Lumax

Account Director: Agustina Marcos

Account Supervisor: Rachael Fogel

Assistant Account Executive: Craig Mitchell 

Senior Project Manager: Matt DeSimone



Production Company: Iconoclast

Director: We Are From LA

Director of Photography: Wyatt Troll 

Executive Producer: Charles­Marie Anthonioz 

Line Producer: Line Postmyr



Editorial Company: Arcade Editorial 

Editor: Brad Waskewich

Assistant Editor: Elizabeth Parsons 

Post Executive Producer: Sila Soyer 

Post Producer: Fanny Cruz



VFX Artist: Tristian Wake 

VFX Assistant: Mark Popham



Audio Post: Heard City

Mixer: Jeremy Siegel

Executive Producer: Gloria Pitagorsky 

Producer: Heath Raymond



Music: “Get In The Game”

Producer: Timbaland