NBA: NBA Lane BTS

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• Category Entertainment & leisure
• Client NBA
• Agency Translation
• Production Superprime Films
• Country United States of America
• Uploaded 8 October, 2021

Credits

• 
  Director
  Emmett Malloy
• 
  Director
  Rick Famuyiwa
• 
  Executive Creative Director
  
• 
  Senior Art Director
  Johana Martinez
• 
  Senior Copywriter
  Chanae Reed
• 
  Creative Director
  Mina Mikhael
• 
  Creative Director
  Steve Horn
• 
  Executive Producer
  Laura Ferguson
• 
  Executive Producer
  Charlotte Woodhead
• 
  Executive Producer
  William Green
• 
  DoP
  Matty Libatique

Other credits

Brand/Client Team: NBA

Chief Marketing Officer: Kate Jhaveri

VP Marketing: Kelley Walton

Senior Director of Marketing & Advertising: Katie Papelian

Senior Advertising Manager: Alexander Wood

Advertising Associate: Caroline Abrams

Creative Consultant: Rudy Crew

International Advertising and Content Manager: Matt Halliwell

Associate Vice President Promotions and PSAs: Caryn Pace

Senior Manager Content Promotions and PSAs: Cory Zalewski

Agency

Chief Executive Officer: Steve Stoute

President: Ann Wool

Chief Strategy Officer: Sandi Preston

Head of Client Services: Susanna Swartley

Group Context Director: Joel Rodriguez

Strategy Director: Eric Lopez

Context Strategist: Alex Glaum

Context Strategist: Zach Brown

Head of Integrated Production: Alison Hill

Junior Producer: Rebecca Parra

Business Affairs Manager: Gail Uhlar

Senior Account Director: David Mintz

Account Supervisor: Taylor West

Account Executive: Victoria Jean-Pierre

Production

Managing Director: Rebecca Skinner

Line Producer: William Green

Head of Production: Matt Sanders

Editorial Company: RPS

Editors: Jamie Foord / Chris Mitchell

Assistant Editors: Jack Kanner / Ollie Nevin

Executive Producer: Eve Kornblum

Producer: Jenny Greenfield

VFX Company: Parliament

Color Grade: The Mill

Colorist: Mikey Rossiter

Color Assists: Stephanie Park, Aaliyah Lambert

Senior Producer: Evan Bauer

Sound Design & Mix: Barking Owl

Sound Design: Gus Koven

Mix: Matt Keith

Music Editor: Houston Fry

Creative Director: Kelly Bayett

Executive Producer: Ashley Benton

Song: "Apache"

Artist: The Incredible Bongo Band