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"Joy" shows the suspense, thrill and excitement felt by fans and players during NBA basketball's most jaw dropping, and heart stopping moments. Several teams, including the Chicago Bulls and Golden State Warriors will roll out customized versions of the ad. "This Is Why We Play" from Translation captures the emotions behind basketball's universal appeal, showcasing stories of what motivates, inspires and excites teams, players and fans both on and off the court. Previously released spots include: "Anthem" and "Anticipation."
Credits
Other credits
Brand/Client: NBA
Campaign Title: This Is Why We Play
Spot Title: “Joy”
First Air Date: October 27, 2015
Agency: Translation
Chief Executive Officer: Steve Stoute
Chief Creative Officer: John Norman
Chief Strategy Officer: John Greene
Executive Creative Director: Betsy Decker
Creative Director, Copywriter: Andy Ferguson
Creative Director, Art Director: Dave Clemans
Creative Director, Art Director: Matthew McFerrin
Strategist: Lindsey Neeld
Director of Content Production: Miriam Franklin
Content Producer: Kristen Cooler
Group Account Director: Tim Van Hoof
VP, Account Director: Justin Costa
Account Supervisor: Rachael Fogel
Account Executive: Chris Martin
Senior Project Manager: Matt DeSimone
Production Company: Superprime Films
Director: The Malloys
Director of Photography: Dimitri Karakatsanis
Executive Producer: Roger Zorovich
Line Producer: William Green
Editorial Company: Arcade Edit
Editor: Brad Waskewich
Assistant Editor: Chris Angel
Post Executive Producer: Sila Soyer
Post Producer: Fanny Cruz
VFX Company: Arcade Edit
VFX Artist: Tristian Wake
VFX Producer: Fanny Cruz
Audio Post: Heard City Mixer
Sound Designer: Phil Loeb
Executive Producer: Gloria Pitagorsky
Producer: Sasha Awn
Music: “Going Down Tonight”
Artist: Colby
Arranger: Kevin Bard
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