The National Basketball Association: Hands

• Save for $5
• Download FREE with PRO membership

• Category Corporate identity
• Client The National Basketball Association
• Agency Translation
• Production Arts & Sciences
• Country United States of America
• Uploaded 20 January, 2016

Credits

• 
  Director
  Matt Aselton
• 
  Chief Creative Officer
  John Norman
• 
  Executive Creative Director
  Betsy Decker
• 
  Group Creative Director
  Armando Samuels
• 
  Group Creative Director
  Matthew McFerrin
• 
  Copywriter
  Max Hoch
• 
  Art Director
  Manuel Urbanke
• 
  Agency Producer
  Kristen Cooler
• 
  Group Account Director
  Tim Van Hoof
• 
  Account Director
  Justin Costa
• 
  Strategist
  Tim Flood
• 
  Strategist
  Lindsey Neeld
• 
  Project Manager
  Matt DeSimone
• 
  Chief Executive Officer
  Steve Stoute
• 
  Account team
  Rachael Fogel
• 
  Account team
  Chris Martin
• 
  Head of Production
  Miriam Franklin

Other credits

Brand/Client: NBA
Campaign Title: This is Why We Play Spot

Title: “Hands”
First Air Date: January 19, 2016



Agency: Translation
Chief Executive Officer: Steve Stoute
Chief Creative Officer: John Norman
Chief Strategy Officer: John Greene
Executive Creative Director: Betsy Decker

Group Creative Director: Matthew McFerrin

Group Creative Director: Armando Samuels

Creative, Copywriter: Max Hoch
Creative, Art Direction: Manuel Urbanke

Director of Content Production: Miriam Franklin

Content Producer: Kristen Cooler
Group Account Director: Tim Van Hoof
VP, Account Director: Justin Costa
Account Supervisor: Rachael Fogel
Account Executive: Chris Martin
Strategy: Tim Flood, Lindsey Neeld
Senior Project Manager: Matt DeSimone



Production Company: Arts & Sciences

Director: Matt Aselton
Director of Photography: Benn Martenson

Executive Producer: Mal Ward, Marc Marrie

Line Producer: Zoe Odlum



Editorial Company: Arcade Edit

Editor: Geoff Hounsell
Assistant Editor: Sam Barden
Post Executive Producer: Sila Soyer

Post Producer: Fanny Cruz



VFX Company: Arcade Edit
VFX Artist: Tristan Wake
VFX Executive Producer: Sila Soyer

VFX Producer: Fanny Cruz



Audio Post: Heard City
Mixer: Phil Loeb
Executive Producer: Gloria Pitagorsky

Producer: Sasha Awn



Music: “(You’ve Got) The Magic Touch”

Artist: The Platters