The National Basketball Association: Anticipation

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• Category Corporate identity
• Client The National Basketball Association
• Agency Translation
• Country United States of America
• Uploaded 30 October, 2015

Credits

• 
  Chief Creative Officer
  John Norman
• 
  Executive Creative Director
  Betsy Decker
• 
  Creative Director/ art director
  Dave Clemans
• 
  Creative Director/ art director
  Matthew McFerrin
• 
  Creative Director/ writer
  Andy Ferguson
• 
  Creative Director/ writer
  Armando Samuels
• 
  Exec Agency Producer
  Miriam Franklin
• 
  Agency Producer
  Kristen Cooler
• 
  Strategist
  Lindsey Neeld
• 
  Group Account Director
  Tim Van Hoof
• 
  Account Director
  Justin Costa
• 
  Chief Executive Officer
  Steve Stoute
• 
  Project Manager
  Matt DeSimone
• 
  Account team
  Rachael Fogel
• 
  Account team
  Chris Martin

Other credits

Brand/Client: NBA

Campaign Title: This Is Why We Play

Spot Title: “Anticipation”



Agency: Translation

Chief Executive Officer: Steve Stoute

Chief Creative Officer: John Norman

Chief Strategy Officer: John Greene

Executive Creative Director: Betsy Decker

Creative Director, Copywriter: Armando Samuels

Creative Director, Art Direction: Matthew McFerrin

Strategist: Lindsey Neeld

Director of Content Production: Miriam Franklin

Group Account Director: Tim Van Hoof

VP, Account Director: Justin Costa

Account Supervisor: Rachael Fogel

Account Executive: Chris Martin

Senior Project Manager: Matt DeSimone



Production Company: Arts & Sciences

Director: Matt Aselton

Director of Photography: Benn Martenson

Executive Producer: Mal Ward, Marc Marrie

Line Producer: Zoe Odlum



Editorial Company: Arcade

Edit Editor: Jen Dean

Assistant Editor: Mark Popham

Post Executive Producer: Sila Soyer

Post Producer: Fanny Cruz



VFX Company: Arcade Edit VFX Artist: Tristian Wake

VFX Producer: Fanny Cruz



Audio Post: Heard City

Sound Designer: Phil Loeb

Executive Producer: Gloria Pitagorsky

Producer: Sasha Awn



Music: “This Is The Moment”

Artist: Tim Meyers



Brand/Client: NBA

Campaign Title: This Is Why We Play

Spot Title: “Joy”

First Air Date: October 27, 2015



Agency: Translation

Chief Executive Officer: Steve Stoute

Chief Creative Officer: John Norman

Chief Strategy Officer: John Greene

Executive Creative Director: Betsy Decker

Creative Director, Copywriter: Andy Ferguson

Creative Director, Art Director: Dave Clemans

Creative Director, Art Director: Matthew McFerrin

Strategist: Lindsey Neeld

Director of Content Production: Miriam Franklin

Content Producer: Kristen Cooler

Group Account Director: Tim Van Hoof

VP, Account Director: Justin Costa

Account Supervisor: Rachael Fogel

Account Executive: Chris Martin

Senior Project Manager: Matt DeSimone



Production Company: Superprime Films

Director: The Malloys

Director of Photography: Dimitri Karakatsanis

Executive Producer: Roger Zorovich

Line Producer: William Green



Editorial Company: Arcade Edit

Editor: Brad Waskewich

Assistant Editor: Chris Angel

Post Executive Producer: Sila Soyer

Post Producer: Fanny Cruz



VFX Company: Arcade Edit

VFX Artist: Tristian Wake

VFX Producer: Fanny Cruz



Audio Post: Heard City Mixer

Sound Designer: Phil Loeb

Executive Producer: Gloria Pitagorsky

Producer: Sasha Awn



Music: “Going Down Tonight”

Artist: Colby

Arranger: Kevin Bard