Print ad: Reebok: Lifestyle

This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.

BACKGROUND
In the 80’s, Reebok has created a multi-use shoe that is still unique, timeless, and iconic today:
THE REEBOK CLASSIC LEATHER.
But the shoe lost its edge with the pack of "me too's" arrival.

BRIEFING
Put the Reebok Classic Leather back at the center of culture.

STRATEGY
Attacking the NON-CONFORMERS. The patron who DOES NOT ACCEPT LABELS or CLASSIFICATION of any kind.
Only a shoe with such fashion flexibility could be used as a blank canvas for the full expression of self.

IDEA
REEBOK CLASSIC LATHER: UNCLASSIFIED.