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Kraft Dressings: Zesty Dining Room
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Kraft and BEING Los Angeles are unveiling a contemporary new campaign for Kraft Dressings called “Let’s Get Zesty.”
Featuring TV, print, online and social, the TVC’s launched exclusively on the Bravo entertainment network on April 1, during the popular Real Housewives of Orange County season premiere. In the TVC, you are introduced to the Zesty Guy (@thezestyguy,) the host of a parody cooking show, who demonstrates how to add a little zest to meal preparation. Each of the four TV commercials has a surprising twist at the end and reminds the viewer how they can put a little zest in everyday moments, while giving them a new way to look at dressings. Further online shorts will run on www.bravo.com and reflect some popular Bravo TV moments through their storylines. Following the commercial’s debut, the Zesty Guy will make an appearance on Bravo’s Watch What Happens Live as Andy Cohen’s guest barman. At the website www.getmezesty.com consumers can create digital Zestygrams, personalizing and customizing messages featuring the Zesty Guy to send to friends. Print will also run in popular women’s magazines, including People, Glamour, Cosmopolitan and US Weekly.
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