TV ad: Gatorade: Lightning Bolt 30 SEC

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The Lightning Bolt" is the story of how Gatorade was born in a University of Florida lab in 1965 and evolved to become part of many of history's most celebrated sport moments. From the very first bottle of Gatorade that came out of the lab, we are taken on a journey and travel through time visiting some of the most iconic athletes in sports history.

The music track (Path of the Lightning Bolt) is performed by emerging sensation Jake Bugg who kicks off his first US tour beginning in April 2013.

Category Drinks, non-alcoholic
Client Gatorade
Agency TBWA\Chiat\Day
Production MJZ
Country United States of America
Uploaded 12 March, 2013

Credits

Director
Matthijis Van Heijningen
Chief Creative Officer
John Norman
Group Creative Director
Jayanta Jenkins
Assoc Creative Director
Renato Fernandez
Assoc Creative Director
Guto Araki
Assoc Creative Director
Gustavo Sarkia
Executive Producer
sarah patterson
Group Account Director
caroline Britt

Other credits

Producer: Katie Lambrecht

Music Supervisor: Michael Gross

Assistant Producer: Garrison Askew

Executive Project Manager: Karen Thomas

Managing Director: Nick Drake

Group Account Director: Blake Crosbie

Management Supervisor: Magdalena Huber

Global Management Supervisor: Chris Crockett

Account Supervisor: Kyle Webster

Global Account Supervisor: Catherine Fishback

Account Executive: Robyn Baker

Sports Marketing: Lexi Vonderlieth

Sports Marketing: Brynn Cameron

Group Planning Director: Scott MacMaster

Planning Director: Martin Ramos

Planner: Rebecca Harris

Junior Planner: Katie Acosta

Junior Planner: Matt Bataclan

Director of Business Affairs: Linda Daubson

Senior Business Affairs Manager: KK Davis

Talent Payment Manager: Vanessa Aniles

Traffic Manager: Jerry Neill

Production Company: MJZ

Director: Matthijs Van Heijningen

President: David Zander

Executive Producer: Scott Howard

Head of Production: Janet Nowosad

Producer: Betsy Oliver

Editorial: Union Editorial

Executive Producer: Megan Dahlman / Michael Raimondi

Senior Producer: Lynn Luckoff

Editor: Jono Griffith

Assistant Editor: Lola Popovac / Josh Kirchmer

Visual Effects: The Mill

FVX Deputy Head of Production: Enca Kaul

VFX Producer: Will Lemmon

VFX Production Coordinator: Ben Sposato

VFX Lead Artist: Bill Higgins

Colorist: Adam Scott

Stock Research: Susan Nickerson

Executive Producer: Susan Nickerson

Producer: Chris Lutz

Sound Design: Barking Owl

Sound Mix: Eleven Sound

Mixer: Jeff Payne

Producer: Caroline O'Sullivan

Music Licensing House: MEGA (Marketing Entertainment Group of America)

Chairman and CEO: Danny Socolof

Director: Madeline Adami

'Lightning Bolt' Music & Lyrics

Artist & Songwriter: Jake Bugg

Gatorade: Lightning Bolt 30 SEC

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