Outdoor ad: NELONEN / CHANNEL FOUR: matkaoppaat

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MATKAOPPAAT REALITY SHOW
HOW DO WE MAKE THE BIGGEST REALITY SHOW EVEN BIGGER IN REAL LIFE?
Matkaoppaat, or ‘Travel Guides´ is the biggest ever reality show produced abroad. It is based around the life of guides and holiday-makers in Alanya, Turkey. We made postcards with ‘reality tweaks´ and other stuff to bring holiday vibes to Helsinki. The first week ratings showed that people liked the vibes.