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Outdoor

HELSINGIN SANOMAT: METROPOLITAN NEWS


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The biggest newspaper in the nordic, Helsingin sanomat, report global news from a local perspective. Most potential subscribers live in east helsinki. The bright orange Helsinki metro is an iconic symbol east helsinki. We transformed subway cars into cars from new york and london. Inside, you could participate in a promotion by ordering an answer to a trivia question about one of the subways in the world. The winner won a trip to the metropolis of her choice. The text outside was: NEWS FROM THIS METROPOLIS, TOO.
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3D/FAKE GRAPHICS

CLIENT: CAROLINE LILIUS, SARI JUSSILA, TERHI VAALAVUO, SARI VAPAAVUORI

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