TV ad: Helsingin Sanomat: "The City Needs More Green."

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Helsingin Sanomat, the biggest newspaper in Finland, launched a campaign through hasan&partners, Helsinki that presented a virtual box of initiatives for people to come up with ideas on how to make their city better. Helsingin Sanomat wanted to underline it's role as an instrument for its readers to get their opinions out. This film is an invitation for the audience to come and share their initiatives on the site.