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Kia Soul: Kia Michelle Wie Parking LotThis is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
Michelle Wie exemplifies everything Kia stands for – challenger spirit, superior performance and of course, terrific style. So, it seemed like an obvious choice to sponsor her and let David & Goliath, Los Angeles tell that story. The TV spot shows an antiquated country club – exemplifying everything we’ve come to associate with “old world golf” – that’s pleasantly disrupted when Michelle Wie arrives. Like Kia to the automotive category, Michelle brings a refreshing, youthful energy to the world of golf in a way that’s never been seen before. The music, Kid Sister’s, “Pro Nails,” helps reinforce that idea. To pull off the TV effort, D&G enlisted Anonymous Content director Mark Romanek and Spotwelders editor Michael Heldman.
Broadcast Production Company: Anonymous |
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